Entrepreneurship and Business

Agency Founder

Turn freelance skill into a small team delivering a repeatable service, profitably

16h4 lessonsTier 1 hireabilityTier 1 certificate

What you'll be able to do

You can define a productised, repeatable service offer with clear pricing tiers, structure a small team or subcontractor network with basic quality control, build a client acquisition and retention system beyond one-off referrals, and manage agency cash flow and margins well enough to know when scaling makes sense.

Job titles this qualifies you for

Agency FounderAgency OwnerDigital Services EntrepreneurFractional Agency Lead
Market intelligence
Demand
High
Remote
85% remote roles
Nigeria salary
Highly variable — dependent on client base and productised offer, not a fixed-salary category
Remote (USD)
Well-run productised digital agencies commonly generate $100,000–$200,000/year revenue per full-time-equivalent person; agencies around $600,000/year in revenue often operate with 3-6 FTEs

Before you start — primers

Short reads that give you the foundation to get more from the program.

Writing Professional Emails

Lessons

Stage 1 — Foundation
1
Productising Services: Defining Your Offer
20 min
2
Team Structure and Subcontracting
25 min
Stage 2 — Applied
1
Client Acquisition and Retention Systems
20 min
2
Agency Financial Management and Scaling Decisions
20 min
Tier 2 Proof Submission

Agency Foundations Portfolio

Demonstrate service productisation, team structuring, client acquisition strategy, and financial judgement for a small agency.

1.A 3-tier productised service offer with specific scope and pricing for each tier
2.A role split and quality-control checkpoint for a hypothetical 2-person agency
3.A niche-specialisation angle and one recurring-revenue add-on for the agency
4.A scaling-readiness assessment for a given capacity/margin scenario, with justification
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