Content and Media

Copywriter and Content Writer

Write words that get read, understood, and acted on

18h4 lessonsTier 1 hireabilityTier 1 certificate

What you'll be able to do

You can write clear, persuasive copy for a specific goal (a sale, a signup, a click), structure long-form content for both readers and search engines, edit your own and AI-assisted drafts to a professional standard, and build a portfolio that gets you hired by clients you've never met.

Job titles this qualifies you for

Content WriterCopywriterContent Marketing ManagerSEO Writer
Market intelligence
Demand
High
Remote
80% remote roles
Nigeria salary
₦60,000–₦800,000+/month (entry to experienced, international-client-dependent)
Remote (USD)
$15–$47/hour on international freelance platforms

Before you start — primers

Short reads that give you the foundation to get more from the program.

Writing Professional Emails

Lessons

Stage 1 — Foundation
1
Conversion Copywriting Fundamentals
25 min
2
SEO Content Writing
30 min
Stage 2 — Applied
1
Content Types and Formats
25 min
2
Editing and Portfolio Building
20 min
Tier 2 Proof Submission

Writing Portfolio Across Three Formats

Produce a small, polished portfolio demonstrating range across conversion, SEO, and editing skill.

1.One landing page section (headline, body copy, CTA) using the AIDA framework
2.One SEO-structured article outline and a written introduction (first 150-200 words) for a real search-intent-matched keyword
3.One case study or product description following the formats taught in Lesson 3
4.A before/after self-edit of one piece, with the 3 most impactful changes explained
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