Digital Marketing

Digital Marketing Specialist

Paid and organic campaigns that generate measurable results

20h4 lessonsTier 1 hireabilityTier 1 certificate

What you'll be able to do

You can plan, execute, and report on multi-channel digital marketing campaigns. You know how to set up and run Meta and Google Ads accounts, build email automations, measure organic performance, and present results in terms of business outcomes — not vanity metrics.

Job titles this qualifies you for

Digital Marketing SpecialistPerformance Marketing ManagerGrowth MarketerMarketing CoordinatorCampaign Manager
Market intelligence
Demand
Very High
Remote
85% remote roles
Nigeria salary
₦120,000–₦400,000/month
Remote (USD)
$400–$2,000/month (remote)

Before you start — primers

Short reads that give you the foundation to get more from the program.

The Digital Marketing Funnel
Spreadsheet Fundamentals

Lessons

Stage 1 — Foundation
1
Meta Ads: From Zero to First Campaign
40 min
2
Google Search Ads
35 min
Stage 2 — Applied
1
Email Marketing and Automation
30 min
2
SEO Basics and Marketing Analytics
35 min
Tier 2 Proof Submission

Digital Marketing Campaign Proof

Plan, execute (or mock with screenshots), and report on a complete multi-channel digital marketing campaign.

1.Campaign brief: target audience, objectives, budget, channels, KPIs — 1 page max
2.Meta Ads account screenshots showing campaign structure, audience setup, and at least one live or draft ad
3.Google Ads or email campaign: either a Google Ads search campaign structure with keywords/ads, or an email sequence of 3+ emails with screenshots from the platform
4.Results report (real data if live, mock data if demo account) with interpretation: what worked, what didn't, and what you would change
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