Content and Media

Email Marketing Specialist

Build campaigns and automated flows that turn subscribers into repeat customers

18h4 lessonsTier 2 hireabilityTier 1 certificate

What you'll be able to do

You can build an automated email flow (welcome series, abandoned cart) that drives measurable revenue, segment a list for relevant targeted messaging, write subject lines and copy that get opened and clicked, and protect sender reputation and deliverability over time.

Job titles this qualifies you for

Email Marketing SpecialistLifecycle Marketing ManagerCRM Marketing ManagerRetention Marketer
Market intelligence
Demand
High
Remote
75% remote roles
Nigeria salary
₦120,000–₦500,000+/month (wide range)
Remote (USD)
Klaviyo-certified specialists working directly with international e-commerce brands can command meaningfully above local market rates

Before you start — primers

Short reads that give you the foundation to get more from the program.

The Digital Marketing Funnel

Lessons

Stage 1 — Foundation
1
Email Marketing Fundamentals
20 min
2
Klaviyo and E-commerce Automation
30 min
Stage 2 — Applied
1
List Segmentation and Lifecycle Strategy
25 min
2
Deliverability and List Health
15 min
Tier 2 Proof Submission

E-commerce Email Flow Portfolio

Design a complete, revenue-focused email automation strategy for a fictional e-commerce brand.

1.A prioritised list of 3 flows to build first, with reasoning
2.A complete 3-email abandoned cart flow design with timing and message angles
3.A re-engagement strategy for disengaged (90+ day non-openers) subscribers
4.A deliverability diagnosis checklist (first 4 checks) for a hypothetical open-rate drop
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