Business Platforms

Lead Scoring and Lifecycle Management

Build a lead scoring model and lifecycle stage system that actually helps sales prioritise their time

12h4 lessonsTier 2 hireabilityTier 2 certificate

What you'll be able to do

You can design a lead scoring model reflecting genuine buying-intent signals, configure Lifecycle Stage automation that matches an actual sales process, and diagnose why sales might be ignoring scores or stages that marketing built.

Job titles this qualifies you for

Revenue Operations ManagerMarketing Operations SpecialistHubSpot AdministratorCRM Manager
Market intelligence
Demand
High
Remote
80% remote roles
Nigeria salary
Not a widely tracked distinct local category
Remote (USD)
$55,000–$75,000/year (1-3 years experience); $75,000–$110,000/year with multiple certifications and 3-5 years; RevOps roles broadly average $110,000–$129,000/year

Lessons

Stage 1 — Foundation
1
Designing a Lead Scoring Model
35 min
2
Lifecycle Stages and MQL/SQL Definitions
35 min
Stage 2 — Applied
1
Diagnosing Sales and Marketing Misalignment
30 min
2
Reporting on Lifecycle Funnel Health
20 min
Tier 2 Proof Submission

Lead Scoring and Lifecycle Portfolio

Demonstrate scoring model design, joint lifecycle definition, misalignment diagnosis, and funnel reporting skill.

1.A 5-6 factor lead scoring model with fit and behaviour signals
2.An agreed MQL definition for a hypothetical company
3.A diagnostic sequence for sales-reported 'garbage MQL' complaints
4.A funnel-health interpretation for a stated conversion pattern
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