Digital Marketing

Social Media Manager

Grow real audiences and manage brand presence across every major platform

18h4 lessonsTier 1 hireabilityTier 1 certificate

What you'll be able to do

You can build and execute a content calendar aligned to business goals, adapt content strategy across platforms (Instagram, TikTok, LinkedIn, X), moderate and grow an engaged community, and report performance in terms a business owner actually cares about.

Job titles this qualifies you for

Social Media ManagerCommunity ManagerContent ManagerSocial Media Coordinator
Market intelligence
Demand
Very High
Remote
70% remote roles
Nigeria salary
₦150,000–₦1,500,000+/month (wide range: local SME to senior remote)
Remote (USD)
$260–$900/month (freelance); $15,700/year median for fully remote roles with international companies

Before you start — primers

Short reads that give you the foundation to get more from the program.

The Digital Marketing Funnel

Lessons

Stage 1 — Foundation
1
Content Strategy and Calendars
25 min
2
Platform-Specific Strategy
30 min
Stage 2 — Applied
1
Community Management and Moderation
20 min
2
Social Analytics and Client Reporting
20 min
Tier 2 Proof Submission

Social Media Management Portfolio

Demonstrate a complete, platform-aware social media management workflow from planning through reporting.

1.A 2-week content calendar with defined content pillars, balanced content types, and platform-specific adaptations
2.Platform-adapted versions of one content idea for at least 3 different platforms
3.A documented moderation policy stating what triggers a warning versus a block
4.A client-ready monthly report using the sample dataset provided, including interpretation and next-month recommendations
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